creative director

A&W Masala Veggie Burger

A campaign so good, it had to be taken off‑air.

The Missing Campaign New Canadian Media

For a campaign titled "Missing" this one sure got a lot of eyeballs. And accolades.

Mina Halal Maple Leaf Foods

Real time ads that fast with you. And break fast with you. A Canadian (and possibly global) first.

The Princess Margaret Cricket To Conquer Cancer

An inaugural fundraiser event that raised over $1.16 million.

The Kids Say Thanks

An AI-powered campaign (before AI-powered campaigns became a thing) where kids delivered messages from the future.

FIDO Make A New Connection

First Diwali away from home? You are not alone.

Instacart Soan Papdi

When Dad slips up, Instacart steps in.

Smash The Status Quo CPAMO

A campaign that turned quiet inequities into loud, undeniable truths, and demanded better from the arts sector.

Rogers A Diwali Tradition

A tale of three generations, across two continents, connected by one family tradition.

Cavendish Farms Ready For Every Occasion

Brought Cavendish Farms into new cultural conversations with the brand’s first-ever multicultural campaign.

Apni Dukaan PC Express

Eight out of ten customers said the digital storefront delivered the feeling of home.

Print . Digital. Social.

A few more work samples that engage across platforms.